Anyone who has reinvented themselves, or is undergoing a reinvention, would be spiritually lifted, if not transformed, by the story of LISA LOCKWOOD. Known as the Reinvention Expert, Lisa is a highly sought-after success coach, media personality, public speaker and author of Undercover Angel: From Beauty Queen to SWAT Team, which chronicles her fascinating rise from welfare baby to beauty pageant contestant to Operation Desert Storm Vet to undercover agent to SWAT team member. Fusing focus, eternal optimism and motivational fire, she harnesses her client’s collective powers, redirects their energy and guides them to monumental breakthroughs. In leveraging her military background, knowledge of psychology and extensive leadership training, Lisa becomes an excellence model for the benefits of reinvention.
As events in her life unfolded, she evolved with the experiences, learning that she needed to take personal accountability for every action and inaction. By sharing her story, one of overcoming adversity, handling domestic abuse and rising above each challenge, Lisa inspires audiences to develop thick skin, let go of victimhood and embrace change. Her message gains clarity through writing, teaching and extensive media contribution, which includes appearances on the major TV networks and, most notably, as a regular guest on Nancy Grace.
Drawing on her own well-established principles of reinvention, Lisa brings a regimental yet empathetic approach to coaching. Not one to hold back, she walks her talk, descending into the foxhole with her people and getting them to confront their own reality. Her mission is in helping others shed their fears and doubts, build their “courage muscle” and take the pivotal first steps in charting a course for success. As the architect of her own reinvention—both in business and in life—Lisa enables people to do the same by creating a climate of accountability and reconnecting people with their passion.
